A Comprehensive Look at How Colour Trends Are Picked

As homeowners, it's always interesting to know the latest colour trends in home decor and what’s currently in style. But have you ever wondered how these trends come to be? Who decides what colours should be popular in the upcoming year, and how is the process of choosing them done?

let's take a comprehensive look at the various factors that contribute to selecting popular colour palettes in home decor and how designers approach the challenge of keeping up with ever changing trends.

Consumer Preferences:

One of the most significant ways a colour trend is established is through what consumers are buying and engaging with. For example, neutral shades such as beige and white have been popular for the past several years, as they are known as calming, versatile colours that work well in many spaces. However, there is a growing shift towards warmer, more saturated colours and earthy tones that evoke a sense of comfort and coziness, likely due to the current need for comfort and calm in our busy lives.

Influencer Trends:

Another way that colour trends get picked is through social media influencing platforms such as Instagram and Pinterest, where designers and influencers showcase their interpretation of home decor. Homeowners often turn to these platforms for inspiration and ideas, helping to put certain colours and styles in the limelight.

Fashion Industry:

Another crucial influencer in the colour trend field is the fashion industry. Many fashion brands release seasonal collections every year and those collections can heavily influence the colours seen in home decor. For example, Pantone's 2021 colours of the year, Illuminating and Ultimate Grey, were chosen because they reflect a sense of hope, resilience, and ease that consumers look for. Both colours also appeared in designer runways and fashion shows.

Design Experts:

Design professionals often lead the charge in predicting and curating upcoming colour trends. They utilize their expert knowledge, experience, and skills in design to make predictions. Most of them analyze current data, look for emerging and established trends, and extract varying emotions. These trends can come from anything like nature, film, or even certain parts of the world. They also consider consumer preferences, market trends, and the psychology of colours, to influence their selections.

Consumer Market Research: Last but definitely not least, designers and brands conduct consumer market research to gain insight into consumer behaviour and trends. This research is valuable to designers as it is an excellent way of understanding consumers' anticipation when it comes to colour preferences. The research helps designers view the world through the eyes of their audience as well as come up with informed predictions for future trends.

To sum up, the process of picking colour trends is a complex and multifaceted one, with various factors contributing to the final choice. It can be influenced by consumer preferences, fashion, design experts' intuition, and consumer market research. We hope that through reading this blog post, you have a better understanding of how colours trends are chosen, and why certain colour palettes are currently in style. Whether you choose to follow the latest trends or go with what you feel intuitively about a particular colour, remember home decor is all about personal expression, and there are no hard and fast rules when it comes to colour.

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